Creative Direction  Strategy  Branding / Design

Creative Direction for the first Athletics FTWR  brand awareness campaign.

Athletics Footwear continues its complex of intersections with the „V1 Brand Campaign“. A series of images where product is not the primary conclusion.

Just as the team behind Athletics Footwear and the products themselves sit at the intersection between nostalgia and innovation, the images are diverse in treatment and focus. Creating a layered and unique point of view that cements the brand‘s position as a disruptor in the footwear industry.