Athletics FTWR
[ Branding + ONE + ONE.2]
Creative Direction, Brand Consultancy, Branding / Design
Project Impressions
Born from a merging of collective skills and experience, Athletics FTWR debuts in 2019 with a product-focused proposition, bound by considered design and an authentic perspective. It stands for quality objects intended to withstand the ephemeral nature of the sneaker community.
Athletics FTWR will follow a natural and continuous design and development process, leading to a brand evolution that looks to the future of the industry.
Read more about the project
Wordmark
Application
Website
Application
Shoe Box
Athletics ONE
Video Teaser
Creative Direction, Brand Consultancy, Branding / Design
Athletics FTWR
[ Branding + ONE + ONE.2]
Creative Direction, Brand Consultancy, Branding / Design
Project Impressions
Born from a merging of collective skills and experience, Athletics FTWR debuts in 2019 with a product-focused proposition, bound by considered design and an authentic perspective. It stands for quality objects intended to withstand the ephemeral nature of the sneaker community.
Athletics FTWR will follow a natural and continuous design and development process, leading to a brand evolution that looks to the future of the industry.
Read more about the project
Wordmark
Application
Website
Application
Shoe Box
Athletics ONE
Video Teaser
Related Project
The Athletics FTWR v1 Brand Campaign set the tone for the brand's communication.
Creative Direction, Brand Consultancy, Branding / Design