Samsung
[ Galaxy Z Flip5 ]
Creative Direction for the digital campaign launch, editorial, launch event, and seeding of the Samsung Galaxy Flip5 aimed to build relevance with the ‘GenMZ’ audience. The campaign heavily referenced and satirized the product's nostalgic aesthetic and feel, effectively connecting it to new audiences.
Project Impressions
Samsung
[ Galaxy Z Flip5 ]
Creative Direction for the digital campaign launch, editorial, launch event, and seeding of the Samsung Galaxy Flip5 aimed to build relevance with the ‘GenMZ’ audience. The campaign heavily referenced and satirized the product's nostalgic aesthetic and feel, effectively connecting it to new audiences.
Project Impressions