both
[ Branding ]
Creative Direction Brand Consultancy Branding / Design
Project Impressions
Rebranding and Creative Direction for chinese footwear brand both.
Directing campaign and image shoots, lookbooks, presentations, and branding applications. As well as working closely with the creative, marketing and sales team to implement a cohesive message across collections, seasonal collaborations, and retail.
Both’s branding highlighted the experimentation the brand is known for, creating a sleek environment where the product’s uniqueness takes center stage.
Industrial and artisanal codes clash for a contemporary take on footwear.
Wordmark
Main Line
A differentiating branding was requested for both’s more accessible second line.
The word-mark shifted placement to the left on all applications relating to this line, while a striking orange color was used as an accent. Natural elements were used across packaging, VM, and store design, creating a unique setup that complements the Main Line.
Second Line
Explore both's campaigns
Creative Direction Brand Consultancy Branding / Design
both
[ Branding ]
Creative Direction Brand Consultancy Branding / Design
Project Impressions
Rebranding and Creative Direction for chinese footwear brand both.
Directing campaign and image shoots, lookbooks, presentations, and branding applications. As well as working closely with the creative, marketing and sales team to implement a cohesive message across collections, seasonal collaborations, and retail.
Both’s branding highlighted the experimentation the brand is known for, creating a sleek environment where the product’s uniqueness takes center stage.
Industrial and artisanal codes clash for a contemporary take on footwear.
Wordmark
Main Line
A differentiating branding was requested for both’s more accessible second line.
The word-mark shifted placement to the left on all applications relating to this line, while a striking orange color was used as an accent. Natural elements were used across packaging, VM, and store design, creating a unique setup that complements the Main Line.
Second Line
Explore both's campaigns
Creative Direction Brand Consultancy Branding / Design