Nicolas Santos
Nicolas Santos

Qasimi

[ Mixed Media Presentation ]

Brand Consultancy  Creative Direction  Strategy

Project Impressions

Departing from a conventional runway show, the Qasimi SS21 Collection Launch featured a digital mixed media presentation that de-constructed a show's structure and compartmentalized the assets created for maximum reach.

 

The presentation included a Film, a commissioned soundtrack, a set installation, lookbook photos and a lookbook video, as well as a variety of content documenting the process. The project was released over the span of a week through multiple channels and partnered media during both menswear and womenswear fashion weeks.

• Conceptualization and direction of 4 simultaneous photo/video shoots, under strict physical distancing rules.

 

• The SS21 launch coincided with a revised wordmark and brand image.

Read more about the project

Nicolas Santos

SS21 Collection Graphic

01. Posters

A series of bold graphic teasers anticipated the message-driven nature of the project.

04. Set Installation + 04. Set Projections

The central Set Installation revisited the temporary architectures of travelers across the Middle Eastern and North African trade routes, highlighting how the exchange of goods and ideas are inherently connected.
 
These structures were also used as screens for projected animations, which explored the duality of nature and technology as a new way of understanding human and social structures.

03. Soundtrack

The mixed-media presentation included a commissioned soundtrack by Somali-born, UAE-based hip-hop artist, FREEK, who combined spoken-word in Arabic and English to produce the sound of the collection launch.

02. Main Film

The film acted as an integral part of the project, bringing together all the different components for an overview of the collection and the brand ethos. A message of diversity and change through unity, civil responsibility and equality.

06. Lookbook

Specific photography and video lookbook assets covered in-depth the garment's construction, materials, colors and fit.

07. Collection Video

05 Casting + 08 Details

Assets documenting the seasonal collaboration with artist Nari Ward, collection details, and casting, gave a more immersive overview of the project.

Nicolas Santos
Nicolas Santos

QASIMI REBRANDING

Nicolas Santos

Brand Consultancy  Creative Direction  Strategy

Qasimi

[ Mixed Media Presentation ]

Brand Consultancy  Creative Direction  Strategy

Project Impressions

Departing from a conventional runway show, the Qasimi SS21 Collection Launch featured a digital mixed media presentation that de-constructed a show's structure and compartmentalized the assets created for maximum reach.

 

The presentation included a Film, a commissioned soundtrack, a set installation, lookbook photos and a lookbook video, as well as a variety of content documenting the process. The project was released over the span of a week through multiple channels and partnered media during both menswear and womenswear fashion weeks.

• Conceptualization and direction of 4 simultaneous photo/video shoots, under strict physical distancing rules.

 

• The SS21 launch coincided with a revised wordmark and brand image.

Read more about the project

Nicolas Santos

SS21 Collection Graphic

01. Posters

A series of bold graphic teasers anticipated the message-driven nature of the project.

04. Set Installation + 04. Set Projections

The central Set Installation revisited the temporary architectures of travelers across the Middle Eastern and North African trade routes, highlighting how the exchange of goods and ideas are inherently connected.
 
These structures were also used as screens for projected animations, which explored the duality of nature and technology as a new way of understanding human and social structures.

03. Soundtrack

The mixed-media presentation included a commissioned soundtrack by Somali-born, UAE-based hip-hop artist, FREEK, who combined spoken-word in Arabic and English to produce the sound of the collection launch.

02. Main Film

The film acted as an integral part of the project, bringing together all the different components for an overview of the collection and the brand ethos. A message of diversity and change through unity, civil responsibility and equality.

06. Lookbook

Specific photography and video lookbook assets covered in-depth the garment's construction, materials, colors and fit.

07. Collection Video

05 Casting + 08 Details

Assets documenting the seasonal collaboration with artist Nari Ward, collection details, and casting, gave a more immersive overview of the project.

Nicolas Santos
Nicolas Santos

QASIMI REBRANDING

Nicolas Santos

Brand Consultancy  Creative Direction  Strategy