For its AW21 show, Qasimi presented its collection through a show experience that explored the limits of a conventional show, working closely with choreographer Bakani Pick-up Company and recording artist Visionist.

The project allowed for all commercial and story-telling assets to be created in the span of a 2 day shoot, with a heavy focus on video content for new sales platforms and media outreach.

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For its AW21 show, Qasimi presented its collection through a show experience that explored the limits of a conventional show, working closely with choreographer Bakani Pick-up Company and recording artist Visionist.

The project allowed for all commercial and story-telling assets to be created in the span of a 2 day shoot, with a heavy focus on video content for new sales platforms and media outreach.