NIKE x NBA
No Basketball Adherences is a 1,000 limited edition print project commissioned to uncover a modern articulation of basketball — a sport that has been Nike's heart & soul for decades — in celebration of the brand's new partnership with the NBA.
20 creative partners were invited to create artworks that reflect their interpretation of the game, along with the style and cultural cues born from it. Each creative expressed their understanding of the game through their own voice, from film to photography and other visual works. The final result proposes a new set of dynamics and aesthetics to a familiar world, challenging perceptions of sport as a means for self-expression.
Creative Direction, Print